The past few years have witnessed an upsurge of video as a means to create awareness for businesses. However, innovation in the video industry has seen businesses using drawings, markers, and pens to present their products and services and to connect with their target audience. Right now, video scribing technique is taking the business world by storm by allowing businesses to present their brand statement in an entertaining way. This technique is referred to as whiteboard animation. Businesses and organizations can use whiteboard animation explainer videos in the following ways:
They can use whiteboard animation explainer videos on their home page
Your home page is where visitors to your website land when they click on your URL. And because whiteboard explainer videos have the ability to tell stories, you can use them on your websites home page to tell a story about the product or service you’re offering and how they can help them solve their life problems. You can also use it to optimize their experience on your website. To be successful at telling your brand story, the whiteboard animated explainer video should encompass a brief explanation of your product and service, your business history, and key principles that set you apart from competitors. However, make sure to keep these kinds of videos short. Ideally, they should not exceed 2 minutes.
Businesses and organizations can use whiteboard animation explainer videos to give insights into a product or service
Besides using whiteboard animated explainer videos to tell a brand story, you can use them to offer customers insights into a particular product or service. When a customer lands on your website, they are not always searching for complex information. But as they go deep into your content and watch your videos, they tend to want to know more about your business. You can use short whiteboard animated explainer videos to present all the information about the product or service they have shown interest in.
They can use whiteboard animation explainer videos for infographics
Research shows that information presented in graphs and statistics can be understood much faster than the use of text. Whiteboard explainer videos are great for presenting your brand message in the form of infographics. They can easily turn facts and statistics into motion that grabs the attention of customers.
Businesses and organizations can also utilize whiteboard animated explainer videos to share with the customers your business idea about education, motivation, and social environment. Whiteboard animated explainer videos can also impact viewers’ thoughts and effect change.