A compelling explainer video has two key elements; a perfect voiceover and script. These elements let you convey your brand message in a simple, precise and effective fashion. The first step to creating an explainer video is to craft a magnetic script. After you have the script on hand, you’ll need to find a perfect voice. You can do it yourself, but if you don’t have a perfect voice, you can hire a voiceover professional to do it for you. With that in mind, here are the specific tips for choosing a voice over professional for your explainer videos
Figure out the place you want to record your explainer videos
Before making the leap to search for a voice-over professional, decide the location for the explainer video recording. If you intend to record in a local studio, suffice to source for a local voiceover talent. If, on the other hand, you intend to do your recording at home, suffice to source for a voice over expert nationwide.
Decide whether you want to engage a male or a female voice over for your explainer videos
Note that it’s not a must that you have to engage a female or male voiceover. You can engage both. But it depends on the industry in which your business is in. If you’re in the beauty industry, it’s a good idea to hire a female voiceover. If it’s in the male apparel industry, suffice to hire a male voiceover.
Consider the right accent when choosing voiceover artist for your explainer videos
While you should consider high-class voice over professionals and superior voice quality when making your product explainer videos, it’s recommended that you find the right accent. It helps build a strong connection with your target audience. For example, if your explainer video targets the American market, it will not be right to use Australian accent. The American people won’t identify with it.
Look for a multi-talented voiceover artist for your explainer videos
You can find a few voiceover professionals who can produce different voices simultaneously. And you can save a lot of time and money by hiring a multitalented voice professional than hiring 2 or more voice over artists.
The voiceover should align with the theme of your explainer videos
Different artists have different voiceovers, and different niches require different styles of voiceovers. For instance, some subjects need a funny and light voice, while others require a serious sound. Therefore, you must know your subject before hiring a voiceover artist.
Choosing a voiceover professional is one of the most important decisions you’ll have to make when looking to create your explainer videos. An explainer video is the best way to grow your brand quickly, so take the selection process seriously.
— Attila Bodnar (@Bodnaratti) 16 de febrero de 2018